Selected work
I create compelling content that engages communities to take action to advance environmental sustainability, climate equity, conservation, and community well-being.
Below is a cross-section of social, print, campaign, video, and digital work created for SD 350 and The San Diego River Park Foundation.
02 · Print & flyers
Event flyers, posters, and printed collateral designed for The San Diego River Park Foundation’s fundraising campaigns, community outreach, partner marketing, and print ads.
Grant Park Fundraiser
2-page Informational PDF for capital fundraising campaign.
5K Walk for Wildlife
Promotional flyer to drive ticket sales for fundraising race. Shared as part of marketing toolkit.
Donor Event Invitation
Invitation to donors to celebrate the opening of a new nature learning facility.
Insert to Invitation
Giving Back Magazine Ad
Print ad with a goal of driving land
conservation donations.
Window Ad at
Mission Valley Mall
Designed to raise awareness of the river
and the need to care for it in Mission Valley.
03 · CAMPAIGN
SD River Community Art Day
Designed promotional materials with cohesive branding for a large art event that engaged the community to experience the river through the portal of art and culture. Oversaw design of the “SD River Community Art Day” typography/logo by Event Intern, Kelsey Worth.
Social Media Carousel Post
Created Carousel to build excitement of event lineup and drive engagement.
2,309 views ~ 68 interactions ~ 3% engagement
Art Day PDF
Designed and wrote copy for 2-page PDF for artists sponsors to showcase artists’ bios and work.
Art Day E-book
Designed and wrote copy for e-book showcasing river-themed art, artist testimonials, and a summary of the event to expand reach beyond event attendees.
Banner
Designed a promotional banner
displayed prominently at an
intersection next to the event location.
04 · Video
Created impact videos that showed the value of The San Diego River Park Foundation’s volunteer programs and encouraged participation, continued involvement, and donations.
Impact 2025 End of Year Campaign
I used a mix of video footage I shot myself, along with footage from volunteers, to create this video. This included script development, voiceover, and editing. It was published in the final fundraising email of the River Park Foundation’s 2025 End of Year campaign, generating 171 unique clicks.
Note: external videographers credited at the end of the video
Impact Reel
Reel aimed to inspire
new volunteers and retain current volunteers by showing the impact of Clean River Program participation and removing trash from the river.
I created and edited the video using footage from volunteers and staff.
2,774 views ~ 54 interactions
Conservation Reel
Reel showcased an
inspiring impact story about endangered wildlife by a staff member, as part of The San Diego River Park Foundation’s 25th Anniversary Campaign.
I shot the footage, created and edited the reel, and provided script prompts to the subject.
1,094 views ~ 98 interactions
Inspiring Testimonial
Reel aimed to showcase the impact of The San Diego River Park Foundation’s Clean River Program volunteers with inspiring testimonial from former staff member and current CIty of San Diego partner, Ranger Tiffany Swiderski.
I shot the footage, created, and edited the reel, and provided interview prompts to the subject.
4,416 views ~ 132 interaction
05 · Email & web design
Campaign emails and landing pages designed to inform supporters and convert interest into action.
River Days 2025 Email
Part of the River Park Foundation’s River Days marketing campaign to drive attendance to 9- day regional event.
37% open rate ~ 1.3% click-through-rate
Fiesta Del Rio Webpage
Designed and wrote copy for a section of the landing page featuring activities for The San Diego River Park Foundation’s annual gala.
1K page visitors ~ 1,200 page views
Part of fundraising event promotional campaign, selling out tickets one week before the event.
01 · Social media
Created carousels and feed posts aimed at educating about climate action tools, building community, and driving program participation for SD 350 and The San Diego River Park Foundation.
SD 350 Carousel 1
Created posts with the goal of educating readers and raising awareness about climate action tools they can use in the garden.
SD 350 Carousel Post 2
Create posts to promote a partner’s climate action community calendar (translation performed by SD 350 volunteers).
SD 350 Single Post Examples
Created posts to raise brand awareness and encourage participation in policy advocacy and climate education.
SDRPF Event Carousel 1
Created carousel post to engage current and potential volunteers to participate in The San Diego River Park Foundation’s stewardship and educational programming.
2,563 views ~ 86 interactions ~ 3.4% engagement rate